Why Leading Insurance Providers Partner with LSA for Language Access Solutions

10 min read

In This Blog Post

Breaking Language Barriers for Clearer Communication and Greater Equity

Understanding insurance is complicated, even for native speakers. When policyholders and agents don’t share the same language, even simple claims or coverage explanations can turn into confusion, delays, or missed opportunities.  

This is why effective communication and tailored services are crucial in the insurance sector, and why regulations demand transparent fine print. And while the law requires the same clarity for limited English proficient (LEP) policyholders as for native speakers, the barriers to effective communication become even more pronounced for customers who do not understand the language. This leads to missed opportunities for both the customer and insurance provider. 

Here is where Language Services Associates (LSA) plays a vital role. For over three decades, LSA has partnered with leading insurance carriers, Third Party Administrators (TPAs), and agencies to deliver fast, secure, and professional interpretation and translation services. Assisting a new policyholder? Processing claims? Supporting a multilingual call center? LSA has a solution that fits. 

LSA’s insurance services come with interpreters and translators with expertise in your field. Read on to learn more about the importance of language access in insurance and how LSA does it best. 

The Role of Language Access in Insurance

More than 67 million people in the U.S. speak a language other than English at home. Without professional language services, critical information about coverage, eligibility, and benefits can be lost in translation. 

Beyond compliance with laws like Title VI and Section 1557, effective language support helps insurers reduce errors, improve member satisfaction, and create a culture of inclusion. 

Policy translations, live interpretation during customer calls, onsite support for sensitive claims, AI interpretation for routine communication, and more, language services strengthen trust, help meet compliance standards, and allow you to provide comprehensive coverage for your diverse communities.

Built for Compliance, Security, and Trust 

Insurance organizations handle sensitive personal data every day. That’s why LSA integrates strict security protocols, data encryption, and HIPAA- and CMS-compliant processes into every service. 

Our interpreters and translators are rigorously vetted and trained to uphold the highest confidentiality standards, ensuring that your clients’ information is always protected. Skills-based routing also guarantees that only interpreters with expertise in your insurance field are connected to your calls. 

How LSA Helps Insurers Communicate with Confidence 

LSA combines human expertise with advanced technology to deliver fast, accurate, and accessible communication at every step of the policyholder journey. 

Our services include:

Over the Phone Interpretation (OPI)

Immediate access to expert interpreters 24/7/365, to support your customer service, claims, and underwriting teams.

Video Remote Interpretation (VRI)

Confidential information is protected with advanced encryption both in transit and at rest. Our secure platforms are built for reliability, with 99.9% uptime that ensures interpretation and translation sessions remain both safe and accessible whether delivered by phone, video, onsite, in writing, or through AI-powered services.

Onsite Interpretation

In-person language support for claims, assessments, and hearings. LSA provides expert onsite interpreters who understand the nuances of insurance communication and terminology.

American Sign Language (ASL)

Supporting Deaf and Hard of Hearing clients with certified interpreters available 24/7/365 onsite or via video.

Translation & Localization

Professional translation for claims documents, marketing materials, and policyholder communications.

AI-Powered Language Solutions

Harnessing the power of AI for speed and scalability, including AI Interpretation, AI Video Translation & Dubbing, and Machine Translation+. Every AI-powered solution is backed by human oversight,or the ability to transition to a human interpreter, to maintain quality and context. 

7 Steps to Equitable Insurance Access and How LSA Brings Them to Life

Offer non-native English speakers full access to your insurance services. LSA helps you build fairness and clarity into every conversation. We’ll work with you to effectively engage your diverse communities, beginning with the following steps: 

1. Know Your Customers

Recognize where clients most often need interpretation or translation.

LSA helps insurers analyze demographics and plan accordingly.

2. Map Key Touchpoints

Recognize where clients most often need interpretation or translation. 

Our services cover every access point — call centers, claims, onboarding, and in-person meetings.

3. Develop a Language Access Plan

Create a formal plan to provide consistent support.

LSA offers consultation to design or enhance compliant language access programs.

4. Train Your Team

Staff should understand how and when to engage an interpreter.

LSA provides training during onboarding and materials, including Desktop Reference Cards, “One-Moment-Please” signs, and other user-friendly resources.

5. Make Communication Visible

Show clients you’re ready to support them in their preferred language. 

Our translation and localization services help you build multilingual portals, materials, and signage.

6. Gather Feedback

Monitor satisfaction and accessibility through client and interpreter feedback. 

LSA integrates reporting tools and performance tracking into your workflow.

7. Measure and Improve

For continuous improvement and a program aligned with your business goals, you need to regularly evaluate performance.  

We provide transparent reporting, QA audits, regular check-ins, and KPI tracking to help you evolve over time.

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For a more detailed guide, check out our blog post: 7 Steps to Equitable Insurance Access for Non-Native English Speakers. 

Why Leading Insurers Choose LSA

300 languages supported

7,000+ carefully vetted professional linguists 

Integrated technology and a proprietary client portal for easy scheduling and visibility

AI efficiency + human expertise for faster, scalable service

Over three decades of trusted experience serving the insurance, healthcare, and government sectors

Bridge the Language Gap and Build Stronger Client Relationships

At LSA, we help insurance providers communicate with confidence, compassion, and compliance, no matter what language your clients speak. 

Contact us today to learn how LSA can help you deliver better customer experiences with our interpretation and translation services

Interpreter Support Reimagined: The Role of LSA in Advancing Well-Being, Standards, and Technology

15 min read

In This Blog Post

Most people don’t realize how hard interpreting is, or how much focus, heart, and stamina it takes to do it well, day after day. But the majority of interpreters aren’t getting the support they need to maintain a high level of performance. Are yours?  

Interpreters aren’t just passing along messages. They’re highly skilled professionals who’ve trained for years to master the skills required. Even then, every session brings new challenges. 

And while innovative technologies simplify work in many fields, interpreting remains as intellectually and emotionally demanding as ever.  

It’s no surprise, then, that interpreters need real support to maintain such a high level of performance. What is surprising, according to the CCHI Global Workforce Survey, the first-ever survey of practicing healthcare interpreters (conducted from January to March 2025), is that most interpreters in the industry aren’t getting it.  At Language Services Associates (LSA), we’re changing that narrative. 

Laura Schriver, LSA's Founder

When Laura K.T. Schriver founded LSA, she set out to create the kind of community she wished she’d had as an interpreter herself. And for over three decades, we’ve been empowering interpreters with the tools, training, and care they need to thrive. 

Our approach blends genuine empathy for people with strong quality standards and smart use of technology to create better experiences for both interpreters and the clients they serve. Our goal is to build an environment where interpreters get the respect they deserve and the tools to embrace challenges and succeed in their careers.  

The benefits of this approach extend far beyond the interpreters themselves, resulting in better experiences for our customers and the people with limited English proficiency (LEP) who rely on them.   

This post takes a closer look at the challenges interpreters face and how LSA helps them be their best selves and do their best work.   

Prioritizing Interpreter Well-Being 

The CCHI survey revealed that less than 10% of interpreters have access to debriefing or mental health counseling, and more than a quarter aren’t permitted breaks after emotionally challenging sessions. 

With such a mentally and emotionally demanding job, that lack of recovery time takes a real toll. Burnout can come from vicarious trauma and compassion fatigue, and interpreters need support in managing this.  

At LSA, we recognize that interpreters face cognitive and emotional demands that few others experience. That’s why we’ve built multiple avenues of support: 

Interpreters can request peer discussions from LSA Interpreting Experts for personalized coaching and feedback

LSA understands interpreters need to request breaks to avoid burnout and process the realities of high-stress calls.

The bottom line? You can’t pour from an empty cup. That’s why we give our interpreters the space and resources they need to provide clear and compassionate communication, even (or especially) when the stakes are high. 

Raising the Bar for Quality and Professional Standards

Providing empathetic support does not mean lowering standards. In fact, when your job is this important, support and accountability go hand in hand.  

Yet the same survey found that:

26% of organizations don’t require qualification testing, and more than half of interpreters don’t receive regular performance evaluations.

Even among those who do, only 37% said their evaluations were tied to professional standards.

At LSA, quality assurance is integral to what we do. Every interpreter in our network undergoes qualification testing before joining. On average, only one in 40 interpreter applicants meets LSA’s strict quality standards during the vetting process.

After they’re signed on, we maintain a meticulous system of ongoing evaluations, incorporating client feedback, call monitoring, and compliance checks so that interpreters consistently meet or exceed industry benchmarks.  

That commitment is what keeps our clients confident in every interpretation we deliver. 

Empowering Interpreters Through Technology and Resources 

Technology is changing how the language services industry works. Yet too many interpreters still don’t have access to the digital tools and terminology resources they need to benefit from these changes. The CCHI survey shows that only 12–13% of interpreters receive such support, and 18% of freelancers receive none at all. 

LSA provides our interpreters with an integrated system of resources. 

Interpreter Resource Library

To support ongoing professional development, LSA offers interpreters access to a comprehensive online library of reference materials. This includes general and client-specific documentation, so that interpreters are prepared for the nuances of each engagement. These include:

And if questions arise, we have a support team available to help them overcome any challenges they encounter, 24/7/365.

Proprietary Technology

Our own software development team has created specialized applications custom-designed for over the phone and video remote interpretation. This gives our interpreters access to secure, reliable, and user-friendly systems tailored to their specific needs.  

Continuous Learning/Education

LSA provides interpreters with online education modules that adhere to adult learning standards and reinforce interpreting fundamentals. Annual compliance training covers topics such as HIPAA, CMS regulations, fraud prevention, and general security, ensuring interpreters are equipped to handle sensitive information securely and professionally.

A Holistic Approach to Language Access

Interpreting is about human connection. Understanding. Meaning. It’s more than just the translation of words from one language to another. LSA’s comprehensive model recognizes that connection thrives when interpreters are supported emotionally, equipped professionally, and empowered technologically. 

As the years go by, we set the standard for quality and keep raising the bar for what excellence looks like in interpreting. We not only measure our success by the high-quality services we deliver to clients, but also by how we support the interpreters who make it all possible. If our interpreters aren’t happy, our clients aren’t happy. 

Don’t Take Our Word for It 

Here is what interpreters have to say about LSA:

My whole experience with LSA has been great. Everything has been clear and professional, from the recruitment process to getting on board. The staff is always there to help when needed, and everyone is friendly and very professional.” 

LSA is the crown jewel of interpreting! The staff is absolutely phenomenal, skilled, educated, and considerate. With LSA, I have overcome a fear of long-term financial commitments. It is that level of security that the company provides because it’s not just another business community. LSA is family, the company you can trust. I am proud to be part of the team! Four years and still going strong. 

I’ve been working for LSA coming on 12 years, and I have only experienced professionalism and very helpful and happy staff. Thank you, LSA, for your help in providing the languages needed to bridge the language barrier.”  

I have worked for LSA full-time for over 16 years and have only had a positive experience… Excellent company to work for. I love the work that I do. Working as a Spanish interpreter in the medical field is very rewarding. I hope to continue offering my service for many years to come. 

It’s a great place to work, and the staff is kind and respectful. I love working for LSA.” 

Are you an Interpreter? Join Us!

If you are looking for a place where your skills are valued, your work makes a real difference, and you are supported every step of the way, we’re here for you.  

At LSA, we are proud to have a diverse network of interpreters from over 50 countries, working in hundreds of languages and helping millions of people connect and understand each other. Whether it’s healthcare, finance, entertainment, or legal settings, your work can change lives. 

Take a look at our opportunities page and see what makes LSA different. Join a company that gets you and values everything you bring to the table! 

Partner with Us!

Want access to a team of interpreters that has the support, training and technology to provide you with a stellar experience every time?  

Partnering with LSA can improve your organization’s language access program, expand your reach, and deliver measurable results. With the right mix of technology, quality, and care for our interpreters, we help organizations make every interaction and outreach effort count. 

Let’s talk, contact us todayor visitwww.lsa.inc. 

Cybersecurity in Language Access: How LSA Protects Your Data

10 min read

In This Blog Post

The Rising Cost of Cybercrime 

What’s the price of a cyberattack? 

On average, it’s $4.88 million per breach according to an IBM report from 2024. And by 2027, according to Anne Neuberger, former US Deputy National Security Advisor for Cyber and Emerging Technologies, cybercrime will cost the world more than $23 trillion a year. 

October is Cybersecurity Awareness Month, but for organizations that handle sensitive data, security is a concern every day of the year. And it’s a concern that applies to language access as much as any other aspect of your business. Healthcare records, court testimony, financial data, personal conversations — all of it runs through interpreters, translators, and technology platforms. A single weak link in that chain — one unsecured platform, one overexposed interpreter login — could put it all at risk. 

The potential fallout goes beyond money. Breaches can damage your reputation with your customers and hinder long-term revenue growth. 

That’s why, at Language Services Associates (LSA), cybersecurity is foundational. From compliance to encryption to proactive monitoring, every service we deliver is built to protect your data and your reputation. 

Here, we break down how breaches can happen in language access, and show you how LSA protects your data against those risks.

How Breaches Happen in Language Access

Language access may not be the first place you think of when it comes to cybersecurity risks, but it should be. Every day, interpreters, translators, and the systems they use handle some of the most sensitive information your organization owns.  

The Types of Data at Risk 

When language services aren’t fully secured, a wide range of sensitive information can be exposed: 

Personally Identifiable Information (PII): Names, addresses, birthdates, Social Security numbers.

Protected Health Information (PHI): Patient medical records, diagnoses, insurance details.

Financial Data: Account numbers, payment information, transaction details.

Legal Information: Court testimony, client communications, case files.

Intellectual Property and Business Data: Proprietary research, contracts, internal reports.

Government and Agency Data: Sensitive records that impact compliance and public trust.

From HIPAA, CMS and consumer privacy regulations in the US to the GDPR abroad, this data falls under some of the toughest privacy and security laws. 

How Breaches Can Happen 

Without strong safeguards, that data can slip through the cracks in a number of ways: 

Misdelivered files or messages.

A single translation file sent to the wrong inbox can expose critical information.

Too much access for too long.

If an interpreter or translator has access beyond what’s needed — or if that access isn’t cut off after a session — it creates unnecessary exposure.

Insecure platforms.

Outdated or poorly protected systems may lack encryption or proper access controls, making them an easy target for cybercriminals.

Phishing and social engineering.

Interpreters, contractors, or even your own staff can be tricked into giving up credentials, opening the door to a breach.

In short: language services connect people, but without the right protections, they can also add risks. 

How LSA Protects Your Data

When the stakes are this high, generic IT policies aren’t enough. That’s why LSA has built a comprehensive cybersecurity program tailored to the unique risks of language services. Every safeguard is designed to protect sensitive information, maintain compliance, and give you confidence that your data is safe.

Regulatory Compliance

LSA meets the strict requirements of HIPAA, HITECH, CMS, and other privacy regulations. Our information security program integrates administrative, technical, and physical safeguards to keep clients compliant across healthcare, government, legal, and business settings.

Encryption and Secure Systems

Confidential information is protected with advanced encryption both in transit and at rest. Our secure platforms are built for reliability, with 99.9% uptime that ensures interpretation and translation sessions remain both safe and accessible whether delivered by phone, video, onsite, in writing, or through AI-powered services.

Access Control

To reduce risk, interpreters and translators only see the information required for their assignment. Access is automatically revoked once the session ends, so sensitive data isn’t exposed any longer than necessary. 

Security Expertise

Our dedicated IT and security team monitors systems around the clock, manages compliance audits, and maintains incident response protocols to address threats quickly and effectively. 

Infrastructure Built for Protection

The foundation of our language access services is a proprietary, U.S.-based interpreter platform. Hosted on geo-redundant systems with failover datacenters, it’s designed for continuity and disaster recovery as well as security.

Training and Testing

Every interpreter, translator, and staff member receives security training at the start of their work with LSA and annually thereafter. Training covers PHI, PII, phishing prevention, and secure handling of sensitive data reinforcing compliance at every level. 

Proactive Safeguards

We don’t wait for attackers to strike. Regular audits, social engineering tests, and policy reviews help us uncover and address vulnerabilities before they become problems. Employees requiring additional support are placed on individualized remediation plans.  

Trusted Across Industries 

For more than 30 years, hospitals, courts, Fortune 500 companies, and government agencies have relied on LSA not only for language expertise but also for the security and compliance behind every interaction. With nearly 300 languages supported and more than 7,000 vetted linguists, our scale is backed by a security program clients can trust. 

Your Data, Protected Every Day

Cybersecurity is never “finished.” Threats evolve, regulations change, and expectations rise. That’s why LSA invests continuously in people, processes, and technology to stay ahead. 

 

For more than 30 years, organizations across healthcare, government, legal, and business sectors have trusted us not just for our language expertise, but for the security behind it. With LSA, you gain a partner committed to protecting sensitive data every step of the way. 

Ready to strengthen your language access with cybersecurity you can count on? Contact us today.

October is Breast Cancer Awareness Month

3 min read

Breast Cancer Awareness Month

October is Breast Cancer Awareness Month — a time to amplify voices, share stories, and stand together. Today, and every day, we honor the power of clear understanding in every conversation, diagnosis, and moment of support.

We asked our team what wearing pink means to them. Here’s what they had to say.

As both an interpreter in the field, who bears witness to many breast cancer diagnoses, mastectomies, recoveries, and even post mastectomy plastic surgery, as well as a person whose family, friends, colleagues and students have been touched by breast cancer, I wear pink for various reasons — to mourn and honor those who lost their battle with breast cancer, as well as to show solidarity with the fierce survivors in my life.

At the early age of 34, my gynecologist referred me to get my very first mammogram due to a lump that would not go away. I had a marker placed in the area of concern in December 2018 and was told to follow up in 6 months. By June 2019, I went back for a follow-up. Just a few weeks after turning 35, I was told, “You have breast cancer.”

Pink used to be just a color — soft, cheerful, maybe even frivolous. But now, pink means power. It means early detection. It means life.
 
I went for my first mammogram thinking it was just a routine check, something I could’ve easily put off again. I had no family history, no lump, no symptoms. But that pink ribbon — the one I used to glance at without much thought — now represents the moment everything changed.

This Health Literacy Month: Support Patients’ Health Literacy Through Language Access

13 min read

In This Blog Post

According to the National Assessment of Adult Literacy (NAAL), only 12% of adults in the US have proficient health literacy. That means nearly nine out of ten adults lack the ability to understand and effectively manage their health and healthcare needs.

When communication breaks down in a healthcare setting, patients, caregivers, and providers all pay a price: poorer outcomes, higher stress, and greater risk.

Add language barriers to the equation (an issue for approximately 22% of the US population), and the obstacles to patient safety, compliance, and trust increase even more dramatically.

That’s why every October, healthcare organizations nationwide recognize Health Literacy Month, reminding us all that clear communication is the key to better patient care.

Health literacy isn’t just about reading levels or medical jargon. It’s about empowering every patient — regardless of language, culture, or background — to fully understand their health information so they can make informed decisions about their treatment. 

Read on to learn more about why health literacy and language services are integral to care, and how Language Services Associates (LSA) can help you guarantee equitable language access for better health outcomes for your patients.

Why Improving Health Literacy is Essential for Patient Safety

In the US, over 67 million people speak a language other than English at home. For these individuals, the quality of their healthcare largely depends on the language access available to them.   

That’s because when patients don’t understand their medical instructions, the consequences can be dire: missed appointments, incorrect medication usage, delayed treatment, preventable hospital readmissions, and more. Limited English proficient (LEP) patients and Deaf or Hard-of-Hearing individuals face even greater risks without proper communication support. 

In fact, data from the Joint Commission’s Sentinel Event Database reveals that almost 59% of major adverse events in healthcare arise from failures in communication 

And LEP patients are typically readmitted at a significantly higher rate than English-speaking patients or those who have access to a qualified medical interpreter. Medical safety experts from CRICO Strategies found that:

Almost 59% of major adverse events in healthcare arise from failures in communication

Among 23,000 malpractice claims, 7,000 were attributed to communication breakdowns

Leading to $1.7 billion in malpractice costs and around 2,000 preventable fatalities

All of this is assuming they get care at all. Many patients with LEP often avoid seeking medical assistance due to the complexity of medical literature and the unavailability of easily understandable information in their language. 

In the current diverse healthcare environment, health literacy and language access are closely linked. Achieving one is impossible without the other.

The Language Access-Health Literacy Connection 

Health literacy requires clear communication in a patient’s preferred language. This goes beyond simple translation — it calls for cultural understanding, contextual awareness, and real-time support. 

Yet many healthcare organizations struggle to meet these needs. Staff may rely on ad hoc interpreters, face delays in connecting with qualified professionals, or lack access to services in the right languages and modalities. These gaps put patients at risk and strain caregivers and providers alike. 

That’s where professional language services come in.  

An experienced LSP equips providers with dependable translation and interpretation across the languages their communities speak, delivered in the ways that work best for their teams and patients. That might include telehealth services, video remote interpreting available on demand, Epic integration for smooth workflows, or AI interpretation to handle routine encounters such as check-ins or appointment scheduling. With the right support, healthcare organizations can make language access a foundation for stronger health literacy and better outcomes. 

Practical Steps for Healthcare Providers During Health Literacy Month

To advance health literacy and equity, providers can take simple but powerful steps:

Ask patients what language they prefer for both spoken and written communication.

Provide translated discharge instructions and medication information.

Use professional interpreters instead of relying on family members or bilingual staff.

Ensure materials are written in plain language and are culturally appropriate.

Integrate language services directly into workflows — from EHR to telehealth visits.

How LSA Supports Health Literacy 

As a full-service language access provider, LSA supports healthcare organizations in meeting the goals of Health Literacy Month and putting them into practice year-round. 

With secure technology for phone and video interpretation, an easy-to-use interpretation app, and integration with systems like electronic health records (EHRs) and telehealth platforms, LSA’s technology supports health literacy every day of the year.  

LSA’s medical interpreters undergo a rigorous selection process, with only 1 in 40 applicants meeting its high standards. And with more than 30 years of experience, LSA has worked alongside healthcare providers in hospitals, clinics, and community health centers to make language access dependable and effective.  

By improving communication at every step —from check-in to discharge — LSA helps providers reduce risks, strengthen trust, and create more equitable experiences and outcomes.   

Our solutions include: 

On-demand and scheduled professional interpreters help providers and patients communicate accurately during medical encounters, promoting understanding and trust.

  • Over the Phone Interpretation (OPI): Provides on-demand interpretation in nearly 300 languages, accessible 24/7/365 via a toll-free number or the LSA App.
  • Video Remote Interpretation (VRI): Offers instant access to live video interpreters in over 55 languages, including ASL, through the LSA App, with integration capabilities for telehealth and conferencing platforms.
  • Onsite Interpretation (OSI): Provides in-person interpretation for situations requiring physical presence, available in nearly 300 languages and accessible via the LSA Client Portal for scheduling and management.
  • American Sign Language (ASL): Delivers ASL interpretation services both onsite and via video, with RID-certified interpreters available 24/7/365 to support communication for Deaf and Hard of Hearing individuals. 

Written materials such as consent forms, discharge instructions, medication guides, and patient education documents are translated to ensure patients know exactly how to follow their care plans. 

AI + Human Hybrid Solutions

  • AI Video Translation & Dubbing: Translate and dub videos into 70+ languages while preserving the original speaker’s voice and expressions. Ideal for training, education, marketing, and corporate communications. 
  • AI Machine Translation+: Delivering faster, more affordable translations than standard human-driven methods, AI translates the content using your linguistic resources, and a professional reviews it for accuracy. 
  • AI Interpretation: Streamline high-volume, everyday interactions, while professional interpreters handle complex or sensitive conversations. 

Easy access to interpreters makes digital care as accessible as in-person visits. 

LSA’s audio and video services are available in Epic for more than 750 healthcare organizations to integrate directly into their workflows. LSA has also earned its designation in the Epic Toolbox, underscoring its commitment to delivering reliable language access services for healthcare systems worldwide.

Evaluate your bilingual staff’s language proficiency and interpreting abilities to confirm employees meet organizational and regulatory standards such as the Joint Commission and Section 1557 of the ACA. 

By combining advanced technology with professional expertise, LSA helps healthcare providers reduce errors, improve outcomes, and meet compliance standards such as HIPAA, HITECH, and CMS regulations.

Closing the Gap Between Health Information and Patient Understanding 

At its heart, health literacy is about dignity. Every patient deserves to understand their health and make choices with confidence. When organizations commit to language access and understanding, they create a future where healthcare is safer, fairer, and more compassionate. 

At LSA, we partner with healthcare providers to help patients fully understand their care journey, no matter what language they speak. 

Learn more about our healthcare language solutions. 

A Guide to Choosing the Best Interpretation, Translation, & AI Language Partner

23 min read

In This Blog Post

Why Choosing the Right Language Service Provider Matters

Choosing a new language services provider can feel like a gamble. Every change means retraining staff, adjusting systems, and relying on a partner you may not fully know yet. If that choice doesn’t pay off, you’ve wasted time and money and exposed your organization to compliance risks under ADA and Title VI. 

And it’s not just your team that’s depending on you to make the right call. The provider you choose can impact whether patients can understand and follow their care plans, whether families can participate fully in their child’s education, or whether customers have confidence in doing business with you. 

But with so many options out there, how do you choose the right one? 

This guide highlights the most important factors to weigh when evaluating providers — along with practical questions that help you make the right choice with confidence. 

1. Language Coverage: The Languages You Need, When You Need Them

It’s not just the number of languages they support, it’s whether they support the right languages for your organization.

The first step in choosing a provider is making sure the people you serve will always have reliable access.

The US is the fifth most linguistically diverse country in the world. In larger communities, it’s common to find dozens of languages spoken side by side — sometimes far more. That makes it essential to work with a provider who offers comprehensive coverage for even less common languages.  

But that’s only part of the picture. Those services also need to be accessible when you need them, and fast. A long list doesn’t help much if your most requested languages are slow to connect or if rare languages are nearly impossible to access.

Questions to ask providers: 

  • How many languages do you support, and which ones are most in demand in my region? 
  • How quickly can you connect us to an interpreter in our top-requested languages? 
  • What’s your process for sourcing rare or limited-diffusion languages? 
  • Do you provide American Sign Language (ASL) and other services for Deaf and Hard-of-Hearing communities? 

What we offer: 

 At LSA, we provide services in 300 languages, from high-demand languages like Spanish, ASL, Mandarin, Arabic, and Vietnamese to less common languages that many providers struggle to cover. For urgent requests, interpreters in top languages are available within seconds thanks to LSA’s extensive interpreter network and dedicated call flows. For less common languages or those of limited diffusion, LSA we use strategies like relay interpretation services, scheduled calls, and, when necessary, country-of-origin pairing for language identification.  

LSA also supports rare languages that other providers struggle to offer, and offers AI services to address gaps when a live interpreter may not be available at the time you need assistance. 

Accessibility is also a core part of our coverage. We provide: 

  • Certified Deaf Interpreter (CDI) services, including interpreting for individuals who use shorthand phrases or are still learning ASL. 
  • DeafBlind Tactile interpretation to ensure communication for people with combined vision and hearing loss. 

Pictured above: LSA’s ASL interpreter at the Tampa Bay Sun Game.

2. Services and Modalities: Support That Fits the Way You Work

Flexible, customizable, and comprehensive.

Language access needs can look very different from one situation to the next. You might need a quick over the phone interpreter for a call center, a scheduled onsite interpreter for a legal proceeding, video interpretation for a hospital emergency room, or AI-assisted translation to handle large volumes of content. The right provider should be able to cover all of these without forcing you to juggle multiple vendors. 

Questions to ask providers:

  • Do you offer onsite, phone, video, and AI interpretation? 
  • Can your services integrate with our existing systems (like EHRs, CRMs, or call centers)? 
  • How do you handle urgent requests versus scheduled needs? 
  • Do you also provide translation, dubbing, or localization when required? 

What we offer:

We provide interpretation by phone, video, and onsite, as well as translation and localization for written and digital content. For organizations with high-volume needs, we also offer AI-enabled options like AI Machine Translation+ and AI Video Translation & Dubbing, always combined with human oversight to protect quality. 

All of these services are designed to integrate smoothly into your existing workflows, whether that’s connecting with EHR systems in healthcare, CRMs in business, or administrative platforms in government and education. 

3. Interpreter and Translator Quality: Experience, Training, and Expertise

Credentials, training, and experience matter.

Highly qualified professionals are crucial, especially in healthcare, legal, and government settings. 

Mistakes can have legal, financial, or even life-altering consequences. That’s why you can’t replace a professional interpreter or translator with an untrained bilingual friend, family member or coworker. And that’s why it’s worth digging into how a provider selects, trains, and supports its linguists.

Questions to ask providers:

  • How do you vet interpreters and translators before bringing them on? 
  • Do they have specialized training in my industry’s terminology and regulations? 
  • What kind of ongoing education or quality checks are in place? 
  • How do you measure cultural competency in addition to language skills? 

What we offer:

Our linguists go through a three-step verification process that includes a credential review, live screening, and formal knowledge and skills testing. Candidates are also evaluated on specialized concepts, terminology, ethics, and regulatory compliance for each sector. Only one in 40 candidates meets LSA’s strict requirements. 

To keep standards high, interpreters and translators complete ongoing training in: 

  • Industry-specific terminology (medical, legal, and more) 
  • Ethical practices and confidentiality 
  • Cultural competence and clear communication 
  • Annual compliance requirements, including HIPAA and CMS in healthcare settings 
  • Specific training topics include security awareness, handling electronic Protected Health Information (ePHI), and reporting abuse and neglect. 

This combination of selective hiring and continuous education helps ensure accuracy, professionalism, and trust in every interaction. 

4. AI vs. Human Expertise: Finding the Right Balance

AI can make language services faster and more affordable— but nothing can replace human accuracy.

Relying on AI alone (or using it improperly) creates real risks.

If your provider leans too heavily on AI, important details can get lost. A machine translation that misses cultural nuance may confuse customers, or an AI interpreter that struggles with medical terminology can leave a patient uncertain about their care. But if your provider avoids this technology altogether, you’re not getting the best possible service. And you may face higher costs, longer wait times, and difficulty scaling support as a result. 

The challenge is finding a provider that knows when technology is enough — and when only a human expert will do. 

Questions to ask providers:

  • How have you integrated AI into your language services? How does this benefit your clients? 
  • How easy is it to move from an AI interaction to a live interpreter if the situation requires it? 
  • What safeguards are in place to ensure accuracy, confidentiality, and compliance? 

What we offer:

LSA strikes the perfect balance between the speed of AI and the accuracy and judgment of experienced linguists. Our proven approach combines advanced AI-driven solutions with more than three decades of expertise in human interpretation.  

Our AI services are designed to expand access and lower costs while keeping humans in the loop where it matters most: 

  • AI interpretation: real-time language support with the ability to switch instantly to a live interpreter if the conversation becomes complex or sensitive. 
  • AI translation: fast, cost-effective translation for high-volume text, always paired with human editors for accuracy, tone, and compliance. 
  • AI video translation and dubbing: scalable solutions for multimedia content, refined by linguists to protect clarity and context. 

By integrating these tools with our network of professional interpreters and translators, we give you the flexibility to choose the right mix of speed, scale, and human expertise for every situation.

5. Availability and Uptime for Help: Help When you Need It  

In critical situations, downtime isn’t an option.

Language barriers don’t keep office hours. Look for 24/7 access to services across phone, video, and onsite interpretation.

The need for an interpreter can come up in the middle of the night, on weekends, or during a crisis when every minute matters. If your provider isn’t available around the clock — or if their systems go down — your staff is left without critical support and the people you serve are left waiting. 

Questions to ask providers:

  • Do you offer 24/7/365 access across phone, video, and onsite interpretation? 
  • What’s your average wait time for connecting to an interpreter? 
  • How reliable are your systems, and what’s your documented uptime? 

What we offer:

Our interpretation and translation services are available 24/7/365 — nights, weekends, and holidays included. You can connect to interpreters by phone, video, or onsite whenever the need arises. And with an uptime of 99.9%+ across our platforms, you can count on reliable access even during emergencies or large-scale outages.

6. Compliant and Secure Translation and Interpretation Services

Confidentiality protects everyone.

Make sure your provider complies with all relevant standards for your industry.

When you’re handling medical records, legal documents, or government communications, confidentiality isn’t negotiable. If your provider can’t demonstrate full compliance with the laws and standards that govern your industry, you could face fines, reputational damage, or even legal consequences. That makes security and regulatory compliance one of the most important factors to evaluate. 

Questions to ask providers:

  • Are your services compliant with HIPAA, HITECH, and other relevant regulations for your sector? 
  • Do you provide ongoing compliance training for interpreters and staff? 
  • How do you secure data in transit and at rest? 
  • Which certifications or third-party audits can you provide? 

What we offer:

We follow a comprehensive compliance and information security program that covers federal, state, local, and client-specific requirements. Our safeguards include administrative, technical, and physical controls to protect sensitive data. Key frameworks include: 

  • Healthcare compliance: HIPAA, HITECH, CMS regulations 
  • Data protection and privacy: GDPR, CCPA, ISO 27001 
  • Federal and government standards: FEDRAMP, PCI DSS, UK G-Cloud, CMS Fraud Waste and Abuse, Conflicts of Interest, Anti-Kickback Statute, False Claims Act, GSA requirements 
  • Security measures: encryption of data in transit and at rest, written policies and procedures, regular audits, and mandatory annual training for interpreters and staff 

With these safeguards in place, you can be confident that your provider isn’t just offering language access — they’re protecting the privacy and security of the people you serve. 

7. Customer Support and Account Management: Care You Can Count On 

The right partner offers more than just a service. They offer reliable service.

Look for dedicated account managers, fast onboarding, and customized solutions.

You need more than just a number to call for an interpreter, or a portal for translation requests. You need a team that understands your industry, anticipates challenges, and helps you get the most out of your language access program. Without that support, small issues can turn into bigger problems, confusion, or wasted time. 

Questions to ask providers:

  • Will I have a dedicated account manager who knows my industry? 
  • What does onboarding look like, and how much support will my team receive? 
  • Who do I contact if I have questions or urgent needs? 
  • How do you adapt your solutions as my organization changes? 

What we offer:

Every client is paired with a dedicated account manager who understands their field and goals. We provide an onboarding process that gets you up and running quickly, with minimal disruption. From there, our account managers and Client Experience team help you navigate the full range of services — onsite, video, phone, AI-enabled, ASL, and more — and guide you in choosing the right mix for your needs. We also support technology integrations, such as connecting with EMR/EHR systems, so language access fits smoothly into the way your organization already works. 

8. Scalability and Adaptability: Growing with your Organization 

Your needs may change — can your provider keep up?

Look for customizable solutions for organizations of all sizes.

Language access needs rarely stay the same for long. A sudden influx of refugees may introduce new languages into your community. Expanding into a new market can add demand across multiple regions. Even within a single organization, the volume of requests can swing dramatically from one month to the next. If your provider can’t adapt quickly, you’re left scrambling to fill gaps or absorbing unnecessary costs.

Questions to ask providers:

  • How do you handle sudden increases in volume or demand for new languages? 
  • Can your services scale for organizations of different sizes, from small offices to enterprise-level operations? 
  • Do you have the infrastructure and interpreter network to support growth without sacrificing quality or speed? 
  • How do you customize services to the needs of different industries? 

What we offer:

We work with organizations of all sizes — from small community clinics to Fortune 500 companies — and scale services up or down as needs change.  

Our network of more than 7,000 interpreters covers nearly 300 languages, giving you the flexibility to handle both high-demand and rare requests. Beyond volume, we adapt to different industries by integrating with healthcare EHR systems, supporting call centers in utilities and finance, and providing education-specific solutions for schools and universities. 

Making the Choice with Confidence

Choosing a language services provider isn’t about chasing the lowest price or the flashiest promises. It’s about finding a company you can trust to support your staff, meet compliance requirements, and help the people you serve feel understood. By weighing these factors and asking the right questions, you’ll be better equipped to separate the marketing talk from what truly matters — and make a decision with confidence. 

At Language Services Associates (LSA), we’ve been doing exactly that for over three decades — helping organizations connect authentically and effectively with people in any language. If you’re ready to evaluate your options, let’s talk about your goals and how we can design a solution that fits. 

Contact us today to learn how we can support your language access goals.

LSA 2025 Academic Honors Internship Program is a Wrap!

5 min read

In This Blog Post

Empowering the Next Generation

At Language Services Associates (LSA), we believe in empowering the next generation of professionals, which is why we were excited to host Re’Nijah P. and Gerald G. from Chester Charter Scholars Academy for our 2025 five-week Academic Honors Internship Program. 

Hands-On Experience Across Departments

Over the course of the internship, these ambitious students worked closely with our dedicated teams across multiple departments, including Contact Centers, Interpreter Management, Marketing, Quality Assurance, and Client Solutions. They gained valuable hands-on experience while receiving Excel training and meaningful exposure to our diverse service lines, workflows, and operations. 

“This summer’s interns showed up with heart, curiosity, and a real drive to learn. It was incredibly rewarding to watch their growth firsthand,” said Erica Banks, Program Manager, Community Engagement & Relations at LSA. “I’m especially proud of Gerald and Re’Nijah who absorbed so much from each department. Their questions were thoughtful and engaging, and their creativity began to shine along the way, offering fresh ideas. It was inspiring to see their confidence grow.”

Recognizing Exceptional Talent

The LSA Academic Honors Internship recognizes high school students who demonstrate exceptional academic performance and a passion for languages and their application in helping others. This program provides students with the opportunity to gain valuable real-world work experience with a professional language service provider.

“Something that LSA has taught me is to run a language services company; all I need is a good group of people who genuinely enjoy helping others. I'm grateful for this internship and the things it taught me, and I will use these experiences to help me in my future endeavors.”

“This internship helped me a lot. I really enjoyed it and all the nice, sweet, and kind people, and a big thanks to Ms. Banks for keeping me motivated.

“Contributing to the community is at the core of our mission. It’s a privilege to offer a program that allows motivated students to explore our interpretation services and understand how we operate.” 

Ready to Apply?

LSA plans to open applications for the 2026 Academic Honors Internship next Spring. If you would like to be on the early notification list, please submit an application form here or visit our website for more details. For any additional questions regarding LSA’s Academic Honors Internship Program, feel free to reach out via email at [email protected]. 

About LSA 

For over three decades,Language Services Associates (LSA)has offered a comprehensive suite of language interpretation and translation solutions to enhance the experience of limited English proficient customers and patients, and the companies that serve them. Providing native language support improves the efficiency and productivity of staff, raises customer satisfaction levels, and builds loyalty.

For thousands of clients worldwide, in hundreds of languages, LSA provides a competitive differentiator across various industries, including education, healthcare, government, finance, banking, insurance, sports, hospitality, and more. 

How LSA Is Redefining Language Access in 2025 (So Far!)

11 min read

In This Blog Post

LSA’s 2025 Innovations to Enhance Language Services and Accessibility

In 2025, Language Services Associates (LSA) has made some big changes to help organizations serve more languages, reduce delays, and launch AI-powered solutions that save time, lower costs, and expand reach.  

Our goal is, as always, to help you deliver accurate, timely communication in every interaction — combining skilled interpreters with advanced proprietary technology so you can serve more people, meet compliance requirements, and protect your reputation.  

Here’s a breakdown of how our updates are making it easier to do that. 

Expanded Language Coverage

We now offer over the phone, onsite, and scheduled video interpretation in over 250 languages, on-demand video remote interpretation in more than 50 languages, and we’ve increased coverage for rare and in-demand dialects across all modalities.

Ready to expand your multilingual capabilities? Contact LSA to add the languages your communities really need.

99.9% Uptime

Have you ever found yourself in a crucial meeting or urgent scenario where language services let you down at the most inconvenient time? With our 99.9% uptime guarantee, you can rest easy knowing that dropped calls, unresponsive interpreters, and technical issues won’t disrupt your communications. 

Don't leave interpretation to chance. Let us help build your fail-safe language access plan.

New AI-Powered Language Solutions

Ready to modernize your language strategy with LSA’s sophisticated AI solutions? Schedule a call with our team today.

AI Video Translation & Dubbing

A revolutionary technology that dubs and translates videos into over 70 languages — while maintaining the original speaker’s voice, tone, and expressions. Perfect for training videos, educational content, advertisements, patient instructions, team interviews, marketing videos, and corporate communications delivered as if you fluently speak your target language.

AI Machine Translation+

Delivering faster, more affordable translations than standard human-driven methods, AI translates the content using your linguistic resources, and a professional reviews it for accuracy.

AI Interpretation

Through our alliance with Lingolet, we offer AI Interpretation services that allow our customers to transition effortlessly between AI and human interpretation services without disruption to call flows or reporting platforms. With real-time, multilingual interpretation capabilities, our AI integration ensures continuous support.

Updates to the LSA App and LSA Client Portal

LSA is committed to offering the best customer experience possible by providing our customers with different options for requesting services: 

  • Customers can now schedule video interpretation services through the LSA Client Portal in addition to audio and onsite interpretation services. 
  • The LSA App now offers a picture-in-picture feature for video calls, so you can toggle multiple screens on your device without losing sight of your call.

Over the Phone Interpretation Add-Ons

LSA’s Reverse Call Flow

When a non-English-speaking patient or customer calls and can’t tell you which language they speak, your staff has to figure it out, wait on hold, and go through interpreter introductions before the call can even begin. The result is unnecessary time spent and frustration for both your caller and your staff.

LSA’s coordinators are highly trained to assess a caller’s language using proven techniques. But our Reverse Call Flow is a superior option. This service allows limited-English proficient (LEP) patients or customers to connect with an interpreter before they reach your staff. When the non-English speaker calls in, they can select their language, and the call is routed directly to the right interpreter. The interpreter then conferences in your staff member, ready to begin the conversation. 

Save time, reduce costs, and give callers a more welcoming experience with our Reverse Call add-on.

Scheduled Over the Phone Interpretation

While on-demand OPI can be a lifesaver, especially in an emergency, LSA also offers the option to schedule calls. For rarer languages or specific appointment times, scheduling a call with an interpreter can eliminate wait times and uncertainty about obtaining an interpreter for a language of lesser diffusion and provide a better patient or customer experience.

LSA’s Call Back Feature

Now, if an interpreter isn’t available when you call, you don’t have to wait on hold. Simply leave your information with a coordinator, and we’ll call you back as soon as we’ve connected with an interpreter. Less waiting. Less hassle. More support — when you need it.

Epic Toolbox Recognition and Audio Solutions

LSA earned its designation in the Epic Toolbox, underscoring our commitment to delivering reliable language access services for healthcare systems worldwide. We’ve also introduced audio-only interpretation for clients who prefer it alongside our video services. 

New Partnership with Tampa Bay Sun

We have partnered with the Tampa Bay Sun as their official interpretation and translation provider! From ASL interpretation to translating important stadium signs and assisting with multilingual customer service, we’re helping their fans fully understand rules, payments, and more.

LSA is also the official interpretation and translation provider for the Philadelphia Union. Learn more about how we support sports, entertainment, and live venues with inclusive communication.

Top Workplaces Awards

Our team loves what they do — and that translates into better service for you. These awards prove it.

Three-Time Winner: Philadelphia Inquirer Top Workplace Award!

For the third year in a row, we’ve been recognized by the Philadelphia Inquirer as a Top Workplace! This award reflects our commitment to excellence, teamwork, and outstanding service.

LSA Awarded 2025 USA Today Top Workplaces Award

We were named a 2025 USA Today Top Workplace again. This marks the second time we’ve received this prestigious recognition, demonstrating our people-centered culture, team-focused environment, and employee-driven mindset.

Partner with a language services provider that values excellence, culture, and innovation.

Serving More Industries Than Ever

In 2025, we’ve expanded our services to meet the needs of more sectors, helping organizations of all kinds connect clearly and confidently with the people they serve.

We now offer services for:

Guest experience interpretation + translated guides/menus. Learn more.

Language support for sensitive conversations and comprehensive 360° care. Learn more.

Multilingual support to bridge language gaps for global audiences. Learn more.

Language access for policy clarity, claim accuracy, and stronger compliance. Learn more.

SEC-compliant interpretation and document translation. Learn more.

Access for students, families, and community programs. Learn more.

Don’t see your industry listed? Let’s talk—our solutions are as diverse as your clients.

Redefining Language Access for Lasting Impact

At LSA, we’re not just providing interpretation and translation — we’re redefining what language access looks like in 2025 and beyond. Whether through AI innovation, 24/7 interpreter access, or our commitment to cultural fluency, we help ensure every voice is heard.

Let’s reach more people, in more languages, together. Contact us today or visit www.lsa.inc.

Would You Let a Friend Perform Surgery or Represent You in Court? Then Why Would You Trust Them to Interpret?

9 min read

In This Blog Post

Why Untrained Bilingual Friends, Family, or Coworkers Should Never Replace Professional Interpreters

When you’re juggling tight budgets, limited staff, and urgent needs, turning to a bilingual friend, family member, or coworker to interpret can feel like a practical—and convenient—solution. After all, they’re available and usually eager to help. 

But good intentions aren’t enough. Using untrained, untested interpreters is a risky shortcut that can lead to serious misunderstandings, privacy breaches, lost revenue, and the potential for legal liability. 

professional interpretation

Interpreting isn’t just about speaking two languages. Without the right training, even well-meaning helpers can leave out important details, say the wrong thing, or cross lines they don’t realize are there. And it happens more often than you might think, especially in organizations that don’t have a clear plan for language access. 

With more than 67 million people in the U.S. speaking a language other than English at home, these challenges aren’t going away. Whether you’re supporting patients, customers, students, or coworkers, clear communication is too important to leave to chance. Professional interpreters know how to handle sensitive conversations in an accurate and respectful way, so that everyone walks away on the same page. 

So how do you protect your organization—and the people you serve—from the risks of “good enough” language help? This article will walk you through what’s at stake, where the dangers show up, and how Language Services Associates (LSA) can help you build a safer, more effective language access strategy. 

The Hidden Risks of Relying on Unqualified Language Support

One well-known healthcare case illustrates the danger clearly: A nine-year-old Vietnamese child was taken to a hospital for flu-like symptoms. Her parents spoke no English, and the staff relied on her 16-year-old brother to interpret. After miscommunication about medication instructions, the girl had a fatal reaction and died. The hospital later paid $200,000 in damages. 

This tragic event was preventable and happened only because the proper language support wasn’t used.

Outside of healthcare, similar risks apply. Misunderstood contracts, incorrectly completed government forms, or mismanaged customer service interactions can all result in lost business, legal exposure, and damaged reputations. 

What Professional Interpreters Are Trained to Do (And Why It Matters)

Professional interpreters are trained to go beyond simply relaying information. They understand context, tone, body language, and cultural nuance. They serve as impartial communicators, trained to deliver even the most sensitive messages with professionalism and accuracy.

In contrast, family members or untrained bilingual staff may inadvertently edit, soften, or omit critical information due to emotional involvement, discomfort, or lack of vocabulary. 

In a field like healthcare, this could mean failing to ask necessary medical questions that may be too intimate or embarrassing for a family member or friend to ask.

In legal or financial settings, it could result in misunderstood rights, risks, or obligations. In customer service, it could mean a lost client due to a poor experience.

Additionally, professional interpreters are fluent in the protocols and ethics required for sensitive interactions — whether that means understanding HIPAA protocols in a hospital, confidentiality in a courtroom, or customer privacy in finance. They’re also trained to remain neutral and objective — something that can be nearly impossible for someone personally connected to the situation. This professionalism also leads to better interactions, faster resolution times, smoother transactions, and even improved revenue for your organization.

When “Good Enough” Isn’t Good Enough: The Problem with Unvetted Bilingual Staff 

A bilingual coworker who claims to know enough to get by is not the same as a trained interpreter. While dual-role employees may help in basic interactions, you’ll need to assess their language ability and interpreting skills before allowing them to communicate in high-risk situations. LSA offers Language Assessments & Testing to confirm your bilingual staff meet industry standards. This secures compliance, reduces liability, and protects your brand and the people you serve. It will also strengthen customer confidence, reduce costly errors, and support retention. 

How LSA Can Help: Scalable Language Access Solutions for Every Industry

When there’s no clear system for language access, teams do what they can in the moment. That often means relying on bilingual coworkers or family members — not because it’s ideal, but because it seems faster, easier, or like the only option.

LSA helps you replace that uncertainty with a reliable, ready-to-go solution. We give your organization immediate access to thousands of rigorously vetted interpreters across nearly 300 languages. Whether you need Over the Phone, Video Remote, or Onsite support, our interpreters are trained in industry-specific terminology and ethical standards, delivering expert services when and where you need them. LSA’s customizable solutions are scalable and secure, meeting the demands of sectors like:

HIPAA-compliant interpretation across specialties

Accurate, confidential communication for sensitive matters

Multilingual assistance to drive loyalty and revenue

Seamless guest experiences for global clientele

Equitable access for students and families

What’s Next

LSA isn’t just a language service provider — we’re your partner in removing barriers, improving outcomes, and strengthening your connection to the people you serve. For our clients, compliance is just the baseline. They’re also discovering new pathways to revenue by creating inclusive, accessible, and reliable experiences for every audience. 

Let’s get your organization speaking all the right languages. 

Contact us today at (800) 305-9673 ext. 55305 or visit www.lsa.inc  to learn more. 

AI-Powered Interpretation Services to Cut Costs and Improve Language Access

10 min read

A Tech-Forward Approach to Fast, Scalable, and Cost-Effective Language Support — Powered by LSA

The future of interpretation is evolving rapidly, and the demand for quick and affordable solutions has never been higher. Language Services Associates (LSA) is leading the way with a fresh approach that emphasizes collaboration between advanced technology and expert human interpreters. Whether you’re a hospital navigating emergency room intakes, a public agency managing walk-in services, or a financial institution assisting non-English speaking clients, the ability to communicate instantly — without added cost or delay — is critical. This is where LSA’s AI Interpretation comes in. 

LSA’s mission is not to replace human expertise, but to enhance it, providing tools that empower interpreters while also serving its clients’ needs. As LSA CEO, Scott Cooper acknowledges, “It’s not whether AI is coming — it’s about how much of it the client is comfortable with and how it fits into their workflow.”  

At LSA, we’re redefining what language access looks like. Our AI-powered interpretation solution allows organizations to save valuable time, reduce costs, and increase accessibility without compromising the quality of care, service, or compliance. 

What Is AI Interpretation?

AI Interpretation uses advanced speech recognition, natural language processing, and real-time translation to deliver instant multilingual support without the need for a human interpreter. It’s available 24/7, scalable across locations, and ready in seconds — perfect for high-volume or low-complexity interactions. 

Acknowledging the current technological shift in the language industry, LSA chooses to collaborate with Lingolet — a Silicon Valley-based platform at the forefront of AI-driven interpretation tools. This partnership is not merely a technical integration; it’s a cultural alignment. As LSA COO, Pablo Tercero puts it, “Chemistry matters.”  

This integrated approach allows LSA to deliver solutions tailored to its clients’ unique needs, ensuring that technology complements their existing workflows.  

And thanks to this alliance, LSA’s clients can effortlessly transition between AI and human interpretation when the situation calls for it — allowing for continuity, accuracy, and flexibility at every step. 

AI Interpretation in Action

Through LSA’s alliance with Lingolet, this cutting-edge AI-powered service has allowed the Philadelphia Union instant communication between multilingual players and coaching staff in up to 150 languages both on and off the field. By implementing a real-time solution that utilizes QR codes and AI-powered communication tools, LSA and Lingolet enabled multilingual players to connect with their coaches effectively.

This marks one of the first times such technology has been implemented in professional soccer, setting a new standard in sports communication.

This service is not limited to the sports arena. LSA and Lingolet are actively reshaping language accessibility across healthcare, education, and enterprise environments. By leveraging task-based AI routing alongside interpreter escalation, this solution allows for quicker, smarter, and more cost-effective access to vital language services.

Benefits of AI Interpretation

AI Interpretation eliminates wait times and connects users with on-demand language support in just seconds. It’s ideal for: 

  • Intake and triage 
  • Front desk and reception 
  • Quick-service scenarios 
  • Repetitive or standardized interactions 

When time is of the essence, AI reduces friction, increases speed, and helps you move forward faster.

Traditional interpretation, especially in rarer languages or urgent settings, can be expensive. With AI, you can: 

  • Reduce per-minute interpreting costs 
  • Lower spend on low-risk, repetitive conversations 
  • Free up human interpreters for more complex or sensitive situations 

AI interpretation delivers a smart, cost-effective alternative for organizations with high usage or budget constraints. 

AI enables support in hundreds of languages with continuous improvement through machine learning. Combined with LSA’s human interpretation services (available in 250+ languages), it creates an inclusive, comprehensive solution for communication with diverse communities. 

  • Offer support in multiple languages — even during peak hours 
  • Serve rural or low-access regions 
  • Extend coverage after hours or across global time zones 

LSA’s Hybrid Advantage: AI + Human Support 

At LSA, we believe technology should enhance, not replace, human expertise It should be thoughtfully designed to complement the work of human interpreters. That’s why our AI Interpretation solution includes: 

The Best of Both Worlds

Easy escalation to a live interpreter when needed

Secure & Compliant

Full data security and HIPAA-compliant infrastructure

Scalable & Customizable

Customizable options tailored to the needs of every client and industry

Our clients can choose the right modality for every situation, maximizing both efficiency and care quality. 

While many companies chase the next flashy demo, LSA’s focus remains on functionality and addressing real client challenges. This disciplined approach ensures that we have a clear roadmap extending well beyond 2025, maintaining distinct boundaries between automation, compliance, and human contributions. The success lies in the symbiotic relationship between LSA and Lingolet, where each party operates within its strengths while moving toward our shared goals. 

Who Should Use AI Interpretation?

AI Interpretation is especially effective for:

Healthcare

Healthcare providers handling basic instructions, follow-ups, booking appointments, or admin tasks. 

Insurance

✅ Insurance companies processing claims or explaining forms.

Government

✅ Government agencies supporting walk-ins or call centers.

Customer Service

✅ Customer service and tech support desks.

Hospitality & Transportation Hubs

✅ Hospitality check-ins and transportation hubs.

Sports

Sports teams with multilingual players and/or coaches. 

If you’re in these industries and you’re dealing with high volumes, quick turnarounds, or predictable conversations, AI can lighten the load and cut the cost.

Future-Ready Language Access Starts Here

AI Interpretation is more than a tech trend, it’s a game-changer for organizations that want to do more with less while maintaining quality service. And with LSA’s flexible, secure, and human-centered approach, you’re not just adopting AI, you’re transforming communication. 

Language access shouldn’t be complicated, expensive, or delayed. With LSA’s AI Interpretation solutions, you get speed, savings, and scalability — without losing the human touch. Join the many healthcare providers, government agencies, sports teams, and global brands already benefiting from the next generation of interpretation services. 

Let’s build the future of language access together. 

Visitwww.lsa.incor contact us at [email protected] to learn more.  

 

Rolling the Dice on Interpretation? That’s a Bad Bet

10 min read

The High-Stakes Cost of Language Barriers 

In an industry built on experience, language barriers can undermine customer confidence and affect your bottom line.  

Hotels and casinos work hard to deliver exciting experiences that keep guests coming back, but what happens when a guest misunderstands a promotion? Or a player walks away from the table confused? Or a family leaves a one-star review after struggling to ask for towels? These moments may seem minor, but across your operation, they can add up to millions in lost revenue. 

Whether it’s missed offers or misunderstood policies, poor communication is a high-stakes risk.  

That’s where Language Services Associates (LSA) comes in. We make it easy for casinos and hotels to communicate clearly with every guest, in every language, whether it’s a conversation at check-in or a question on the casino floor. 

Without LSA’s professional language solutions, casinos and hotels risk: 

Losing 20-30% of potential spending from non-English speakers. 

Damaging their reputations with negative reviews: “Staff couldn’t understand us!

Missing compliance requirements, risking fines for inaccessible services 

How LSA Gives Hotels and Casinos a Competitive Advantage

Our solutions help hotels and casinos give multilingual guests the kind of experience that leads to higher profits by: 

International travelers often spend significantly more than domestic guests—but before they open their wallets, you need to lay down a foundation of trust. In fact, high rollers from China, Latin America, and the Middle East spend significantly more when services are available in their language. 

That starts with a seamless experience. From check-in and concierge to bookings and gaming support, LSA provides interpretation and translation in over 250 languages — so nothing gets in the way of a great stay. 

When guests aren’t sure what’s being offered, they hesitate — or opt out altogether. That hesitation, repeated across dozens of small moments each day, quietly eats into your revenue. LSA helps you remove those barriers: 

  • On the gaming floor, with multilingual signage and video content that help clarify rules and promotions and AI-powered interpreting tools to assist with quick, real-time questions. 
  • At restaurants and spas, with translated menus, brochures, and loyalty materials that make it easier for guests to say yes to upgrades and add-ons, boosting upsells. 
  • In your marketing, with translated and localized ads that resonate with international travelers. A simple “Welcome” in Mandarin or Arabic can turn a curious click into a booking. 

Language services do more than improve the guest experience — they also protect your business and make operations run more smoothly.  

LSA helps you:  

  • Support compliance with confidence. We translate safety notices, responsible gaming policies, and other essential materials to help you meet legal and regulatory requirements. 
  • Reduce service breakdowns. Clear communication means fewer miscommunications, fewer guest complaints, and less time spent troubleshooting. 
  • Free up your team. With on-demand interpretation and translation tools, your staff can respond quickly and stay focused on what they do best—providing great service. 

Where Revenue Slips Through the Cracks (and How LSA Helps Catch It)  

Sometimes the biggest losses come from the smallest moments. Here are some real-world examples of how language barriers quietly cost casinos and hotels — and how LSA helps turn those moments into wins. 

On the Gaming Floor

❌ Korean-speaking players miss out on high-roller bonuses because they don’t understand the promotion signage.

✅ With multilingual video content and AI dubbing, those perks are clear—and those players stay engaged. 

At Check-In

❌ A Spanish-speaking family waits over 30 minutes just to get help. Frustrated, they leave a negative review before their bags hit the room.

With LSA’s on-demand phone and video interpretation solutions, and AI interpretation tools, staff can assist them in real time — no delays, no complaints.

In the Restaurant

❌ Arabic-speaking guests can’t decipher the menu and decide to dine elsewhere. 

A translated digital menu turns a missed opportunity into a 25% boost in food and beverage sales. 

Top 5 Languages Your Casino Hotel Needs

Your guests arrive from all corners of the globe, but these five languages represent particularly lucrative clientele. It’s essential that your staff, signage, marketing, and services are well prepared to meet their needs. 

LSA offers interpretation and translation in all of these languages — and over 250 more — so you’re always ready to welcome your next VIP guest. 

How LSA Works for Casinos & Hotels

LSA’s services are built to meet the needs of fast-paced, guest-facing environments like yours, with a full range of services, including:  

24/7/365 Interpretation:

Phone, video, onsite, and AI interpretation support for front desk, security, and emergencies.

AI Video Dubbing:

Translate slot machine tutorials and promotional screens with LSA AI Video Dubbing.

Multilingual Staff Training:

Ensure your team’s language skills meet service standards so they can communicate confidently with diverse guests.

Translate Website and Materials:

Eliminate confusion and legal risks by translating everything from pool rules to jackpot disclaimers, online and at your location(s).

Let LSA be Your Language Partner in Creating Unforgettable Guest Experiences 

Ready to Raise the Stakes? 

Whether you’re catering to international high rollers or multilingual families on vacation, your guests expect clear communication at every touchpoint. 

Partner with LSA to provide inclusive, high-impact multilingual services that drive revenue and create lasting guest impressions. From the casino floor to your digital platforms, we deliver smarter language solutions that will resonate with your staff and customers. 

Don’t let language barriers gamble away your profits.  

Visit www.lsa.inc or contact us at [email protected] to learn more. 

ASL Is Not English, Stop Treating It Like It Is.

8 min read

American Sign Language Is Not a Signed Version of English

Did you know that American Sign Language (ASL) is a complete, natural language with its own grammar, syntax, and structure? Unlike what many people assume, ASL is not a visual representation of English — it’s a distinct and rich language used by the Deaf and Hard of Hearing (DHH) community. Closed captioning and written transcripts are not substitutions for ASL Interpreters. 

For businesses, educators, and content creators, this means that simply adding English subtitles to videos is not enough to ensure accessibility. Many DHH individuals rely on ASL as their primary language, and written English may be difficult or inaccessible for them. That’s where professional ASL interpretation comes in — whether for pre-recorded videos, live events, or on-demand Video Remote Interpretation (VRI) services. 

Do not let insufficient language support alienate your DHH audiences. Allow Language Services Associates (LSA) to help you use the right tools and services to effectively break down language barriers and communicate with your DHH community in their own language. 

LSA proudly offers American Sign Language services provided virtually or onsite by highly qualified interpreters who are certified by the Registry of Interpreters for the Deaf (RID). We remain up to date with the latest state requirements and actively review and update our records to ensure our team meets all necessary documentation and compliance standards. For onsite healthcare needs, our ASL team is security-cleared and maintains current immunization records. Additionally, we can seamlessly incorporate an ASL interpreter into your prerecorded videos. 

ASL Interpretation provided by LSA

Why ASL Interpretation Matters 

Did you know ASL is the third most used language in the U.S. today?  Think about how many people you’re currently not reaching because you don’t have effective ASL support. 

Here are some important facts debunking common misconceptions about ASL: 

ASL is highly expressive, using facial expressions, body movements, and spatial references to convey meaning — much like tone and inflection in spoken languages. Subtitles cannot capture these nuances, leaving DHH viewers without full comprehension or emotional context. 

Many members of the Deaf community grow up using ASL as their first language, and their proficiency in written English varies. Providing an ASL interpreter ensures that your message is clear and accessible to everyone. 

Under the Americans with Disabilities Act (ADA), businesses and organizations are required to provide effective communication access. By including ASL interpretation, you’re not only complying with the law but also demonstrating inclusivity for your audience.

With LSA’s professional ASL services you boost diversity, support equity and inclusion, improve productivity, and have the potential to expand your workforce with talented DHH prospects. Equitable access to language services is not just the law – it’s the best way to serve DHH individuals in your community. 

How LSA Can Help 

At Language Services Associates we provide: 

  • ASL Interpretation for Pre-Recorded Videos: Ensure your content is fully accessible with professional ASL overlay.
  • Live Onsite ASL Interpreters: Perfect for conferences, meetings, and events.
  • Expertise in ASL Linguistics: Our interpreters understand the cultural and linguistic nuances of ASL, delivering accurate and engaging communication.

Benefits of Choosing ASL Interpreters With LSA 

24/7/365 live technical and customer service support

100% RID-certified ASL Interpreters

Subject-specific interpreters specialized in every sector

Security-cleared ASL interpreters with updated immunization records for onsite healthcare assignments

Victoria Rodriguez-Mitchell | ASL Interpreter

LSA Supports The Philadelphia Union

As the official Language Service Provider for the Philadelphia Union, our ASL interpreters allow Deaf and HOH fans to follow games with interpreted interviews, announcements, conferences, and more – on the field and online.

Make Your Content Truly Inclusive

Don’t let language barriers exclude the Deaf and Hard of Hearing community. By incorporating ASL interpretation, you’re opening your content to a wider audience while fostering equity and inclusion. 

Contact us todayto discuss your ASL interpretation needs — let’s make communication accessible for all! 

What does wearing pink mean to you?

Breast Cancer awareness is a cause very close to my heart.
 
As both an interpreter in the field, who bears witness to many breast cancer diagnoses, mastectomies, recoveries, and even post mastectomy plastic surgery, as well as a person whose family, friends, colleagues and students have been touched by breast cancer, I wear pink for various reasons — to mourn and honor those who lost their battle with breast cancer, as well as to show solidarity with the fierce survivors in my life.
 
As an interpreter, I’ve interpreted the diagnosis, the treatment plan, the surgical and radiation consents, and the heartbreaking phrase, “there is nothing more we can do except offer comfort care,” to hopeful patients and families. I’ve also interpreted unforgettable, beautiful words and rejoiced in hearing “you are cancer-free!”  It is like being born again and being given a literal second chance in life!
 
On a more personal level, I have two aunts, two sisters, one friend, and one student who were touched by breast cancer. My godmother in Peru had a radical mastectomy and is still alive today. My father helped her survive when she lost her teaching job during that long absence from work (no safety net there back then). Her husband left her, and my father helped her survive as a single mother raising two girls. Her sister, however, died from breast cancer a decade ago. She sought treatment too late and did not want to undergo a mastectomy, against medical advice. She, too, had little to no help to raise her boys, aside from her surviving sister, so my father helped her as well. One of her sons is now a doctor. One of my female cousins already had a mastectomy in her 40s, and the other one is vigilant since the BRCA gene is so strong genetically in that branch of the family. My two male cousins have to be just as vigilant because it affects men as well.
 
Find health insurance or public assistance and get tested. Hope alone is not a good strategy. But hope and survival are possible if practical steps are taken to catch it early and stop breast cancer in its tracks. Save your life. You can always get a new breast.

— Deborah S.

What does wearing pink mean TO you?

At the early age of 34, my gynecologist referred me to get my very first mammogram due to a lump that would not go away. I had a marker placed in the area of concern in December 2018 and was told to follow up in 6 months. By June 2019, I went back for a follow-up. Just a few weeks after turning 35, I was told, “You have breast cancer.” I was in my 7th year of marriage with a 16-month-old, with no history of breast cancer in my family. I was the first. I chose a double mastectomy to decrease the recurrence percentage from 25% to 2%.  On my golden 5-year (cancer-free) anniversary, we were pregnant with our rainbow baby. Grateful to celebrate 6 years cancer-free this year!

What does pink mean to me?

Seeing pink, for me, is a reminder of God’s faithfulness even in the valleys (James 1:2-4). Pink also reminds me of my husband’s faithfulness to me, as a co-survivor. My spouse may not have had the diagnosis, but he walked through it with me. My husband proudly wears a pink cross bracelet in honor of our journey through breast cancer. Without Him (Jesus), it would have been so much harder for us to face.

Thank you for allowing me to share my story. 

— Heather S.

What does wearing pink mean TO you?

Pink used to be just a color — soft, cheerful, maybe even frivolous. But now, pink means power. It means early detection. It means life.

I went for my first mammogram thinking it was just a routine check, something I could’ve easily put off again. I had no family history, no lump, no symptoms. But that pink ribbon — the one I used to glance at without much thought — now represents the moment everything changed. They found DCIS, an early stage of breast cancer. It was quiet, hidden, and growing without a single warning sign.

Thanks to that screening, I caught it early. I chose a lumpectomy followed by radiation. It wasn’t easy, but it was effective. And today, I’m grateful to say there’s been no recurrence.

Pink now reminds me that testing may be scary, but not knowing is scarier. It’s a symbol of courage, of taking control, of giving yourself the best chance. It’s not just about awareness — it’s about action.

So yes, pink means hope. It means survivorship. It means I’m still here — and I’m never putting off a mammogram again.

— Kristin B.