Why Subtitle When You Can Speak the Language?

13 min read

Globally scale your videos with LSA’s AI Video Dubbing

Video content is a powerful way to connect with audiences, but traditional subtitles are not necessarily the most effective solution for engaging multilingual viewership. While subtitles allow viewers to follow along in their native language, they require constant reading, can be distracting, and fail to fully capture the speaker’s tone and intent. Language Services Associates (LSA) has a solution.

Don’t settle for subtitles — speak the language without ever actually speaking the language with LSA AI Video Dubbing.

It’s a new way to translate and dub your videos. It’s fast, cost-effective, and easy to connect in more languages than ever before.

Let’s break it down: 

The Problems with Traditional Video Translation

For years, subtitles and voiceovers have been the industry standard for making video content accessible to multilingual audiences. However, they come with limitations:

  • Subtitles divide the viewer’s attention between reading and watching.
  • Voiceovers often sound unnatural and disconnected from the speaker’s original expressions.
  • Traditional dubbing is expensive and time-consuming, requiring extensive manual synchronization.

 

LSA AI Video Dubbing is a revolutionary technology that dubs and translates videos into over 70 languages while maintaining the original speaker’s voice, tone, and expressions.

It’s a high-quality solution with faster turnaround times than traditional dubbing. It allows you to connect with multilingual audiences at speed and scale.

Traditional Subtitling

  • Creation of text representing the spoken dialogue in a video.

  • Requires transcription, translation, and time coding.


  • Preserves original audio and authenticity of the performance.



  • Improves accessibility for Deaf and Hard of Hearing individuals.
  • More cost-effective than dubbing — requires less production time and fewer resources.

Traditional Dubbing

  • Replacing spoken dialogue in a video with translated dialogue performed by voiceover actors.
  • Requires translation, voiceover, lip synching, mixing, and post-production.

  • Attempts to match the emotional content of the original by synching dialogue as closely as possible and using relatable voiceovers.
  • Improves accessibility for individuals with visual impairments.
  • More costly and time-consuming due to its complexity, production costs, and multifaceted team.

LSA AI
Video Dubbing

  • Dubs and translates videos into over 70 languages — while maintaining the original speaker’s voice, tone, and expressions.


  • LSA's advanced AI technology translates your video, clones your voice, and syncs your lip movements. An experienced linguist reviews and edits for clarity before delivering an authentic viewing experience in the target language(s).
  • Preserves original audio and authenticity of the performance while creating a more immersive experience.



  • Improves accessibility for everyone.


  • Significantly more cost-effective and less time-consuming than traditional dubbing, and creates a better overall experience than traditional subtitling.

Traditional Subtitling

  • Creation of text representing the spoken dialogue in a video.
  • Requires transcription, translation, and time coding.
  • Preserves original audio and authenticity of the performance.
  • Improves accessibility for Deaf and Hard of Hearing individuals.
  • More cost-effective than dubbing — requires less production time and fewer resources.

Traditional Dubbing

  • Replacing spoken dialogue in a video with translated dialogue performed by voiceover actors.
  • Requires translation, voiceover, lip synching, mixing, and post-production.
  • Attempts to match the emotional content of the original by synching dialogue as closely as possible and using relatable voiceovers.
  • Improves accessibility for individuals with visual impairments.
  • More costly and time-consuming due to its complexity, production costs, and multifaceted team.

LSA AI Video Dubbing

  • Dubs and translates videos into over 70 languages — while maintaining the original speaker’s voice, tone, and expressions.
  • LSA's advanced AI technology translates your video, clones your voice, and syncs your lip movements. An experienced linguist reviews and edits for clarity before delivering an authentic viewing experience in the target language(s).
  • Preserves original audio and authenticity of the performance while creating a more immersive experience.
  • Improves accessibility for everyone.
  • Significantly more cost-effective and less time-consuming than traditional dubbing, and creates a better overall experience than traditional subtitling.

Beyond Subtitles: The LSA AI Video Dubbing Advantage

Our cutting-edge AI technology does more than just add captions. It clones your voice, syncs your lip movements, and delivers an authentic viewing experience in the target language.

Present your training videos, educational content, advertisements, patient instructions, team interviews, marketing videos, and corporate communications delivered as if you fluently speak your target language(s).

Maintain consistent voice quality and brand alignment while improving accessibility and enhancing engagement.

Here’s how it works:

  1. Create Your Video – Record your content as usual.
  2. Select Your Language – Choose from over 70 languages and dialects.
  3. Deliver with Impact – LSA’s AI-powered dubbing translates, syncs, and refines your video for seamless communication.

72.4% of consumers said they would be more likely to buy a product with information in their own language — Don’t lose potential customers to language barriers, dub your ads now with LSA AI Video Dubbing.

See the Difference

Watch below to see how we translated and dubbed the Tampa Bay Sun’s interview, making it more accessible for their multilingual audience.

Through our partnership with the Tampa Bay Sun Football Club (Tampa Bay’s first professional women’s soccer team), we translated and dubbed this interview into four different languages — French, Spanish, German, and Russian.

This is an example of how we expand the game to an increasingly diverse fanbase by connecting with fans in innovative ways.

Watch the video and see how natural each language looks and sounds.

Speed, Accuracy, and Cost Savings

AI Video Dubbing isn’t just more engaging — it’s also faster and more cost-effective than traditional dubbing methods. Unlike expensive studio recordings that take weeks to produce, AI Video Dubbing is completed in a fraction of the time while delivering high-quality output — our technology eliminates the need for expensive voice actors and time-consuming professional synchronization.

Plus, LSA’s expert linguists provide final quality assurance, ensuring accuracy and cultural appropriateness. An experienced translator with a background in your field will review the video and make adjustments where necessary to ensure each word is spoken exactly as it should be.

LSA’s AI-Powered Language Solution Suite

LSA AI Video Dubbing is just one component of LSA’s new forward-thinking AI-powered language solutions suite. LSA also offers AI Machine Translation+ for fast, cost-effective translations enhanced by a human post-editor. AI translates the content using your linguistic resources, and a professional refines it for accuracy. And, through our alliance with Lingolet, we offer AI Interpretation services that allow our customers to transition effortlessly between AI and human interpretation services without disruption to call flows or reporting platforms.

LSA’s full suite of language services.

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LSA AI Video Dubbing

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AI Machine Translation+

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AI Interpretation

AI
Interpretation

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Don’t let language be a barrier — let LSA help you speak to the world. Contact us today to learn more!

About LSA

Language Services Associates Inc. (LSA) is a leading provider of interpretation, translation, and innovative AI language solutions, enabling clients to connect with expert interpreters for effective multilingual communication. With over three decades of experience, LSA facilitates millions of interactions yearly in hundreds of languages.