Would You Let a Friend Perform Surgery or Represent You in Court? Then Why Would You Trust them to Interpret?

9 min read

In This Blog Post

Why Untrained Bilingual Friends, Family, or Coworkers Should Never Replace Professional Interpreters

When you’re juggling tight budgets, limited staff, and urgent needs, turning to a bilingual friend, family member, or coworker to interpret can feel like a practical—and convenient—solution. After all, they’re available and usually eager to help. 

But good intentions aren’t enough. Using untrained, untested interpreters is a risky shortcut that can lead to serious misunderstandings, privacy breaches, lost revenue, and the potential for legal liability. 

professional interpretation

Interpreting isn’t just about speaking two languages. Without the right training, even well-meaning helpers can leave out important details, say the wrong thing, or cross lines they don’t realize are there. And it happens more often than you might think, especially in organizations that don’t have a clear plan for language access. 

With more than 67 million people in the U.S. speaking a language other than English at home, these challenges aren’t going away. Whether you’re supporting patients, customers, students, or coworkers, clear communication is too important to leave to chance. Professional interpreters know how to handle sensitive conversations in an accurate and respectful way, so that everyone walks away on the same page. 

So how do you protect your organization—and the people you serve—from the risks of “good enough” language help? This article will walk you through what’s at stake, where the dangers show up, and how Language Services Associates (LSA) can help you build a safer, more effective language access strategy. 

The Hidden Risks of Relying on Unqualified Language Support

One well-known healthcare case illustrates the danger clearly: A nine-year-old Vietnamese child was taken to a hospital for flu-like symptoms. Her parents spoke no English, and the staff relied on her 16-year-old brother to interpret. After miscommunication about medication instructions, the girl had a fatal reaction and died. The hospital later paid $200,000 in damages. 

This tragic event was preventable and happened only because the proper language support wasn’t used.

Outside of healthcare, similar risks apply. Misunderstood contracts, incorrectly completed government forms, or mismanaged customer service interactions can all result in lost business, legal exposure, and damaged reputations. 

What Professional Interpreters Are Trained to Do (And Why It Matters)

Professional interpreters are trained to go beyond simply relaying information. They understand context, tone, body language, and cultural nuance. They serve as impartial communicators, trained to deliver even the most sensitive messages with professionalism and accuracy.

In contrast, family members or untrained bilingual staff may inadvertently edit, soften, or omit critical information due to emotional involvement, discomfort, or lack of vocabulary. 

In a field like healthcare, this could mean failing to ask necessary medical questions that may be too intimate or embarrassing for a family member or friend to ask.

In legal or financial settings, it could result in misunderstood rights, risks, or obligations. In customer service, it could mean a lost client due to a poor experience.

Additionally, professional interpreters are fluent in the protocols and ethics required for sensitive interactions — whether that means understanding HIPAA protocols in a hospital, confidentiality in a courtroom, or customer privacy in finance. They’re also trained to remain neutral and objective — something that can be nearly impossible for someone personally connected to the situation. This professionalism also leads to better interactions, faster resolution times, smoother transactions, and even improved revenue for your organization.

When “Good Enough” Isn’t Good Enough: The Problem with Unvetted Bilingual Staff 

A bilingual coworker who claims to know enough to get by is not the same as a trained interpreter. While dual-role employees may help in basic interactions, you’ll need to assess their language ability and interpreting skills before allowing them to communicate in high-risk situations. LSA offers Language Assessments & Testing to confirm your bilingual staff meet industry standards. This secures compliance, reduces liability, and protects your brand and the people you serve. It will also strengthen customer confidence, reduce costly errors, and support retention. 

How LSA Can Help: Scalable Language Access Solutions for Every Industry

When there’s no clear system for language access, teams do what they can in the moment. That often means relying on bilingual coworkers or family members — not because it’s ideal, but because it seems faster, easier, or like the only option.

LSA helps you replace that uncertainty with a reliable, ready-to-go solution. We give your organization immediate access to thousands of rigorously vetted interpreters across 250+ languages. Whether you need Over the Phone, Video Remote, or Onsite support, our interpreters are trained in industry-specific terminology and ethical standards, delivering expert services when and where you need them. LSA’s customizable solutions are scalable and secure, meeting the demands of sectors like:

HIPAA-compliant interpretation across specialties

Accurate, confidential communication for sensitive matters

Multilingual assistance to drive loyalty and revenue

Seamless guest experiences for global clientele

Equitable access for students and families

What’s Next

LSA isn’t just a language service provider — we’re your partner in removing barriers, improving outcomes, and strengthening your connection to the people you serve. For our clients, compliance is just the baseline. They’re also discovering new pathways to revenue by creating inclusive, accessible, and reliable experiences for every audience. 

Let’s get your organization speaking all the right languages. 

Contact us today at (800) 305-9673 ext. 55305 or visit www.lsa.inc  to learn more. 

AI-Powered Interpretation Services to Cut Costs and Improve Language Access

10 min read

A Tech-Forward Approach to Fast, Scalable, and Cost-Effective Language Support — Powered by LSA

The future of interpretation is evolving rapidly, and the demand for quick and affordable solutions has never been higher. Language Services Associates (LSA) is leading the way with a fresh approach that emphasizes collaboration between advanced technology and expert human interpreters. Whether you’re a hospital navigating emergency room intakes, a public agency managing walk-in services, or a financial institution assisting non-English speaking clients, the ability to communicate instantly — without added cost or delay — is critical. This is where LSA’s AI Interpretation comes in. 

LSA’s mission is not to replace human expertise, but to enhance it, providing tools that empower interpreters while also serving its clients’ needs. As LSA CEO, Scott Cooper acknowledges, “It’s not whether AI is coming — it’s about how much of it the client is comfortable with and how it fits into their workflow.”  

At LSA, we’re redefining what language access looks like. Our AI-powered interpretation solution allows organizations to save valuable time, reduce costs, and increase accessibility without compromising the quality of care, service, or compliance. 

What Is AI Interpretation?

AI Interpretation uses advanced speech recognition, natural language processing, and real-time translation to deliver instant multilingual support without the need for a human interpreter. It’s available 24/7, scalable across locations, and ready in seconds — perfect for high-volume or low-complexity interactions. 

Acknowledging the current technological shift in the language industry, LSA chooses to collaborate with Lingolet — a Silicon Valley-based platform at the forefront of AI-driven interpretation tools. This partnership is not merely a technical integration; it’s a cultural alignment. As LSA COO, Pablo Tercero puts it, “Chemistry matters.”  

This integrated approach allows LSA to deliver solutions tailored to its clients’ unique needs, ensuring that technology complements their existing workflows.  

And thanks to this alliance, LSA’s clients can effortlessly transition between AI and human interpretation when the situation calls for it — allowing for continuity, accuracy, and flexibility at every step. 

AI Interpretation in Action

Through LSA’s alliance with Lingolet, this cutting-edge AI-powered service has allowed the Philadelphia Union instant communication between multilingual players and coaching staff in up to 150 languages both on and off the field. By implementing a real-time solution that utilizes QR codes and AI-powered communication tools, LSA and Lingolet enabled multilingual players to connect with their coaches effectively.

This marks one of the first times such technology has been implemented in professional soccer, setting a new standard in sports communication.

This service is not limited to the sports arena. LSA and Lingolet are actively reshaping language accessibility across healthcare, education, and enterprise environments. By leveraging task-based AI routing alongside interpreter escalation, this solution allows for quicker, smarter, and more cost-effective access to vital language services.

Benefits of AI Interpretation

AI Interpretation eliminates wait times and connects users with on-demand language support in just seconds. It’s ideal for: 

  • Intake and triage 
  • Front desk and reception 
  • Quick-service scenarios 
  • Repetitive or standardized interactions 

When time is of the essence, AI reduces friction, increases speed, and helps you move forward faster.

Traditional interpretation, especially in rarer languages or urgent settings, can be expensive. With AI, you can: 

  • Reduce per-minute interpreting costs 
  • Lower spend on low-risk, repetitive conversations 
  • Free up human interpreters for more complex or sensitive situations 

AI interpretation delivers a smart, cost-effective alternative for organizations with high usage or budget constraints. 

AI enables support in hundreds of languages with continuous improvement through machine learning. Combined with LSA’s human interpretation services (available in 250+ languages), it creates an inclusive, comprehensive solution for communication with diverse communities. 

  • Offer support in multiple languages — even during peak hours 
  • Serve rural or low-access regions 
  • Extend coverage after hours or across global time zones 

LSA’s Hybrid Advantage: AI + Human Support 

At LSA, we believe technology should enhance, not replace, human expertise It should be thoughtfully designed to complement the work of human interpreters. That’s why our AI Interpretation solution includes: 

The Best of Both Worlds

Easy escalation to a live interpreter when needed

Secure & Compliant

Full data security and HIPAA-compliant infrastructure

Scalable & Customizable

Customizable options tailored to the needs of every client and industry

Our clients can choose the right modality for every situation, maximizing both efficiency and care quality. 

While many companies chase the next flashy demo, LSA’s focus remains on functionality and addressing real client challenges. This disciplined approach ensures that we have a clear roadmap extending well beyond 2025, maintaining distinct boundaries between automation, compliance, and human contributions. The success lies in the symbiotic relationship between LSA and Lingolet, where each party operates within its strengths while moving toward our shared goals. 

Who Should Use AI Interpretation?

AI Interpretation is especially effective for:

Healthcare

Healthcare providers handling basic instructions, follow-ups, booking appointments, or admin tasks. 

Insurance

✅ Insurance companies processing claims or explaining forms.

Government

✅ Government agencies supporting walk-ins or call centers.

Customer Service

✅ Customer service and tech support desks.

Hospitality & Transportation Hubs

✅ Hospitality check-ins and transportation hubs.

Sports

Sports teams with multilingual players and/or coaches. 

If you’re in these industries and you’re dealing with high volumes, quick turnarounds, or predictable conversations, AI can lighten the load and cut the cost.

Future-Ready Language Access Starts Here

AI Interpretation is more than a tech trend, it’s a game-changer for organizations that want to do more with less while maintaining quality service. And with LSA’s flexible, secure, and human-centered approach, you’re not just adopting AI, you’re transforming communication. 

Language access shouldn’t be complicated, expensive, or delayed. With LSA’s AI Interpretation solutions, you get speed, savings, and scalability — without losing the human touch. Join the many healthcare providers, government agencies, sports teams, and global brands already benefiting from the next generation of interpretation services. 

Let’s build the future of language access together. 

Visitwww.lsa.incor contact us at [email protected] to learn more.  

 

Rolling the Dice on Interpretation? That’s a Bad Bet

10 min read

The High-Stakes Cost of Language Barriers 

In an industry built on experience, language barriers can undermine customer confidence and affect your bottom line.  

Hotels and casinos work hard to deliver exciting experiences that keep guests coming back, but what happens when a guest misunderstands a promotion? Or a player walks away from the table confused? Or a family leaves a one-star review after struggling to ask for towels? These moments may seem minor, but across your operation, they can add up to millions in lost revenue. 

Whether it’s missed offers or misunderstood policies, poor communication is a high-stakes risk.  

That’s where Language Services Associates (LSA) comes in. We make it easy for casinos and hotels to communicate clearly with every guest, in every language, whether it’s a conversation at check-in or a question on the casino floor. 

Without LSA’s professional language solutions, casinos and hotels risk: 

Losing 20-30% of potential spending from non-English speakers. 

Damaging their reputations with negative reviews: “Staff couldn’t understand us!

Missing compliance requirements, risking fines for inaccessible services 

How LSA Gives Hotels and Casinos a Competitive Advantage

Our solutions help hotels and casinos give multilingual guests the kind of experience that leads to higher profits by: 

International travelers often spend significantly more than domestic guests—but before they open their wallets, you need to lay down a foundation of trust. In fact, high rollers from China, Latin America, and the Middle East spend significantly more when services are available in their language. 

That starts with a seamless experience. From check-in and concierge to bookings and gaming support, LSA provides interpretation and translation in over 250 languages — so nothing gets in the way of a great stay. 

When guests aren’t sure what’s being offered, they hesitate — or opt out altogether. That hesitation, repeated across dozens of small moments each day, quietly eats into your revenue. LSA helps you remove those barriers: 

  • On the gaming floor, with multilingual signage and video content that help clarify rules and promotions and AI-powered interpreting tools to assist with quick, real-time questions. 
  • At restaurants and spas, with translated menus, brochures, and loyalty materials that make it easier for guests to say yes to upgrades and add-ons, boosting upsells. 
  • In your marketing, with translated and localized ads that resonate with international travelers. A simple “Welcome” in Mandarin or Arabic can turn a curious click into a booking. 

Language services do more than improve the guest experience — they also protect your business and make operations run more smoothly.  

LSA helps you:  

  • Support compliance with confidence. We translate safety notices, responsible gaming policies, and other essential materials to help you meet legal and regulatory requirements. 
  • Reduce service breakdowns. Clear communication means fewer miscommunications, fewer guest complaints, and less time spent troubleshooting. 
  • Free up your team. With on-demand interpretation and translation tools, your staff can respond quickly and stay focused on what they do best—providing great service. 

Where Revenue Slips Through the Cracks (and How LSA Helps Catch It)  

Sometimes the biggest losses come from the smallest moments. Here are some real-world examples of how language barriers quietly cost casinos and hotels — and how LSA helps turn those moments into wins. 

On the Gaming Floor

❌ Korean-speaking players miss out on high-roller bonuses because they don’t understand the promotion signage.

✅ With multilingual video content and AI dubbing, those perks are clear—and those players stay engaged. 

At Check-In

❌ A Spanish-speaking family waits over 30 minutes just to get help. Frustrated, they leave a negative review before their bags hit the room.

With LSA’s on-demand phone and video interpretation solutions, and AI interpretation tools, staff can assist them in real time — no delays, no complaints.

In the Restaurant

❌ Arabic-speaking guests can’t decipher the menu and decide to dine elsewhere. 

A translated digital menu turns a missed opportunity into a 25% boost in food and beverage sales. 

Top 5 Languages Your Casino Hotel Needs

Your guests arrive from all corners of the globe, but these five languages represent particularly lucrative clientele. It’s essential that your staff, signage, marketing, and services are well prepared to meet their needs. 

LSA offers interpretation and translation in all of these languages — and over 250 more — so you’re always ready to welcome your next VIP guest. 

How LSA Works for Casinos & Hotels

LSA’s services are built to meet the needs of fast-paced, guest-facing environments like yours, with a full range of services, including:  

24/7/365 Interpretation:

Phone, video, onsite, and AI interpretation support for front desk, security, and emergencies.

AI Video Dubbing:

Translate slot machine tutorials and promotional screens with LSA AI Video Dubbing.

Multilingual Staff Training:

Ensure your team’s language skills meet service standards so they can communicate confidently with diverse guests.

Translate Website and Materials:

Eliminate confusion and legal risks by translating everything from pool rules to jackpot disclaimers, online and at your location(s).

Let LSA be Your Language Partner in Creating Unforgettable Guest Experiences 

Ready to Raise the Stakes? 

Whether you’re catering to international high rollers or multilingual families on vacation, your guests expect clear communication at every touchpoint. 

Partner with LSA to provide inclusive, high-impact multilingual services that drive revenue and create lasting guest impressions. From the casino floor to your digital platforms, we deliver smarter language solutions that will resonate with your staff and customers. 

Don’t let language barriers gamble away your profits.  

Visit www.lsa.inc or contact us at [email protected] to learn more.