According to a recent press release distributed the Globalization and Localization Association (GALA), the multi-billion dollar language industry will grow by more than 12 percent in 2013. Hans Fenstermacher, the CEO of GALA, attributes the projected growth to the rising demand for professional translation and localization services.
“Despite the advent of the most advanced automated translations in a generation, businesses increasingly need professional translation services to maintain their brands. To sell worldwide, businesses must look and sound as if they’re right next door,” said Fenstermacher.
Fenstermacher also cites four industry-specific trends that are driving the need for more language and translation services worldwide:
- Faster delivery due to improving technology
- Demand for real-time translation services
- Adequacy of machine translation for lesser-quality requirements
- Increasing interest from corporate investors
Please click here to read the complete press release on PR Newswire.
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